Designing Bags for Niche Shoppers

Shoppers have different needs based on where they are shopping. The challenge was to develop a bag that made sense in the context of a warehouse shopping experience – where the average shopper was purchasing a wide variety of food items in terms of both size and type. We developed a high quality shopping cooler with an especially sturdy outer fabric and thick insulation. The bag was considered a success all around – user friendly, durable and affordable.